Each era graces the world with its remarkable heroines who express their character, charisma and style freely and fearlessly. Living their real life without hiding behind any conventional social canons, they broadcast their own vision by way of showing courage, sexuality and audacity.
For the brand’s birthday, we designed a special drop SEVEN in which we mixed aesthetics of various fashion periods, chose cult products of the past decades and imbued them with a special formula of YULIAWAVE brand.
By drawing a parallel between clothing, time and “social sins” when freedom and courage, sexuality and audacity go hand in hand, we emphasize the shape, character and mood of each period of time, associating them with women. Seven years, seven “sins”, seven iconic products and the brand’s recognizable aesthetics have made up a single canvas of the SEVEN drop.