The Russian brand YULIAWAVE is a rapidly developing clothing brand with its own production, which is based on the transformation of ideas about everyday clothing and a new look at freedom of expression.

YULIAWAVE brand is always an accurate hit in the wave of current trends and a challenge to the established social canons of style.

In recent advertising campaigns, there is a deliberate rejection of the position of dividing clothes by gender: there are a lot of voluminous, masculine silhouettes and oversize in the collections. With the simultaneous neutralization of gender labels, we do not forget about the second side of the female self, launching airy and light silk dresses, praising simple feminine forms and silhouettes, recognizing monochrome as the absolute ruling force.

Creating high-quality leather outerwear products and strengthening our position in the modern fashion industry, we go further and today offer our audience full-fledged lines: from casual clothing and refined evening dresses to shoes and jewelry.

Despite the fact that leather products have always been, are and remain a constant symbol of the brand, today we rely on classic clothes, bright details, author's prints and the disclosure of new formulas of familiar silhouettes.

Carefully working through the output of each collection, our team continues to promote its aesthetic philosophy in everything:

from advertising campaigns to packaging.